VC-backed PulsePoint expands team with new hire

New York-based ad tech platform PulsePoint has hired Mitchell Eisenberg as general counsel and SVP of corporate development. Previously, Eisenberg worked at Mediabistro. PulsePoint’s backers include Draper Fisher Jurvetson, Gotham Ventures, New Atlantic Ventures, Investor Growth Capital, Updata Partners and VantagePoint Capital Partners.

PRESS RELEASE

NEW YORK–(BUSINESS WIRE)–PulsePoint, a next-gen advertising technology platform, has announced the appointment of Mitchell Eisenberg as General Counsel and SVP of Corporate Development. Eisenberg will report to CEO Sloan Gaon and advise on the company’s overarching legal and corporate strategy leveraging his global perspective and previous experience in mergers, acquisitions and IPOs. He will help to grow the business internationally and develop PulsePoint’s long-term global growth strategy.

Eisenberg joined PulsePoint from Mediabistro (Nasdaq: MBIS) where he held the position of EVP Development, General Counsel & Secretary, overseeing the company’s legal affairs and negotiating deals to grow the company internationally. While at Mediabistro, Eisenberg worked alongside early Internet pioneer Alan Meckler and together led and built three public companies: Internet.com (Nasdaq: INTM), Jupitermedia (Nasdaq: JRPM) and Mediabistro. Among his notable accomplishments, Eisenberg led the launch of the international tradeshow and magazine, Internet World, and negotiated the sale of the company to Penton Media; and the creation and sale of Jupiterimages to Getty Images. He was also VP of International Business and the first in-house attorney for Internet.com which included three venture funds for Internet and online start-ups.

“Mitchell’s legal background coupled with his extensive experience in digital media will be pivotal to continue to take our company forward,” said Sloan Gaon, CEO of PulsePoint. “His IPO, financing and substantial M&A experience will be invaluable as we evaluate future strategic opportunities for PulsePoint,”

Throughout his career, Eisenberg managed the IPO and equity process and corporate development stages for nearly 100 companies and deals.

“Ad tech is powering digital advancement and represents the next wave of advertising. PulsePoint is a dynamic company in an exciting field with enormous growth potential. I am excited to build upon their existing growth as we look at strategic acquisitions, partnerships and opportunities that will power innovation,” said Eisenberg.

Eisenberg will maintain his position as a Senior Business Advisor for ViaEuropa/ViaFrance, an online content management and event listing company. He’ll also remain an Advisory Board Member for ImageRights International, Inc, an online provider of services to manage infringement rights and claims on behalf of commercial photographers, photo agencies and publishers.

About PulsePoint™
PulsePoint™ is a next-gen advertising technology platform that fuses the science of programmatic targeting, distribution and optimization with the art of content marketing. Our platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights.

Investors in the company include Draper Fisher Jurvetson (DFJ), Gotham Ventures, New Atlantic Ventures (NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices in San Francisco and London.

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