AdStage nabs $6.25 mln Series A

Ad tech startup AdStage has closed $6.25 million in Series A funding. The investors were Verizon Ventures, Digital Garage, Newbury Ventures, Freestyle Capital, Chris Noble and Neal Dempsey of Bay Partners.

PRESS RELEASE

SAN FRANCISCO, CA — August 13, 2014 — AdStage, the all-in-one ad management platform that allows businesses to manage campaigns across search, social and mobile ad networks from a single interface, announced today that it has integrated cross-network campaign automation, raised $6.25 million in Series A funding and is working on additional major network integrations.

The new Automated Rules app, built on the AdStage API, allows advertisers to automate tedious campaign management tasks across campaigns, ad groups, ads and keywords in order to optimize 24 hours a day. Advertisers simply choose what type of optimizations they’d like to make, define their conditions and set a schedule for the rules to run. The rules – which handle bidding, day-parting, pausing and enabling and budget changes – run in the background 24 hours a day, even when the advertiser is offline. AdStage automation saves advertisers time by monitoring campaigns and making frequent changes across Google AdWords, Facebook, Bing and LinkedIn Ads on their behalf.

“We’re incredibly excited to add campaign automation to our suite of apps,” said Sahil Jain, CEO and co-founder of AdStage. “We were inspired by the simplicity and brilliance of the automation rules IFTTT created and wanted to do the same for ad campaign management. It’s a huge step forward toward our vision of easy online advertising. We’re helping advertisers create their own custom algorithms to meet their goals with a simple self-serve interface.”

AdStage’s $6.25 million in Series A funding includes significant investments from Verizon Ventures, Digital Garage, Newbury Ventures, Freestyle Capital, Chris Noble and Neal Dempsey of Bay Partners, who is known for his investments in Buddy Media, Guidewire and Eloqua. AdStage has previously raised $2.53 million in seed from Freestyle Capital, Digital Garage, Quest VP, Dave McClure of 500Startups and others, bringing the total funding to $8.78 million. The new capital allows AdStage to expand the team of 17, with 11 engineers, into its new 4,500-square-foot headquarters in downtown San Francisco and further accelerate its growth as it integrates additional major ad networks.

“Verizon Ventures looks for energetic entrepreneurs whose innovations complement Verizon’s networks, service platforms and distribution channels,” said Mark Smith, Executive Director of Verizon Ventures. “AdStage is enthusiastic about developing new ways to help businesses advertise across channels and devices, and we are pleased to welcome them to our portfolio.”

Since emerging from stealth at the LAUNCH 2013 conference, where it was awarded “Best Business,” AdStage has set itself apart from bulky enterprise advertising software by introducing the simplest and most accessible cross-network campaign management platform for the masses. The company released numerous features for convenient optimization and reporting including a report gallery and cross-network conversion tracking, as well as powerful creation apps such as the Ad Scrambler, which generates ad variants rapidly, and AdStage Express, which helps new advertisers build cross-network campaigns that deploy across Google AdWords, Bing, Facebook and LinkedIn Ads simultaneously.

“To keep pace with our tremendous growth, we need the right tools that can scale our advertising,” said Jeremy Bromwell, Marketing Director at Zenefits. “We’re loving AdStage so far because it helps us integrate powerful native ad types at scale while simplifying our campaign management and optimization processes.”
The AdStage Platform is available now with promotional pricing of only $99 per month with a 14-day free trial. Over 10,000 businesses have joined the wait list and 1,000 businesses have used AdStage to manage 20,000 ad accounts containing over 100,000 active ad campaigns. In the last 3 months alone, over $25,000,000 of ad spend has flowed through the AdStage Platform. Paying customers include New Relic, Zenefits and CoTap. For more information and to sign up, visit www.adstage.io.

About AdStage
The AdStage Platform is a self-serve cross-network online advertising platform with full management and analytics for campaigns across search, social and mobile ad networks like Google AdWords, Bing, Facebook and LinkedIn Ads. It’s an all-in-one marketing platform, complete with a suite of first- and third-party apps built on the AdStage API for advertisers of all sizes. AdStage has received $8.78 million in funding from Digital Garage, Verizon Ventures, Freestyle Capital and others. Learn more at www.adstage.io.

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