Laurel & Wolf racks up $1.1 mln

Online interior design marketplace Laurel & Wolf has received $1.1 million in seed funding. Tim Draper led the round with participation from other investors that included Upside Partnership and Siemer Ventures.

PRESS RELEASE

Laurel & Wolf, the recently launched online interior design destination founded by Leura Spielman and Brandon Kleinman, has raised a $1.1 million Seed Round led by Tim Draper. Other major investors include Upside Partnership, Siemer Ventures, Paige Craig, Structure Capital, and Jeff Lo. Laurel & Wolf is the world’s leading interior design marketplace, providing online interior design services to residential and commercial spaces powered by a talented community of professional interior designers.

ABOUT LAUREL & WOLF:

Laurel & Wolf is the world’s leading online interior design marketplace, providing online interior design services for residential and commercial spaces all over the US. Laurel & Wolf uses an online platform for users to create a room profile, pay a one-time flat fee and receive designs from multiple professional interior designers. All the designs consider the client’s overall budget and how the space should function. Clients walk away with a style board, furniture plan, instructions from the designer, and a shopping list! Founded by the lead designer of Los Angeles’ most prestigious interior design firm and a successful tech entrepreneur, Laurel & Wolf is making professional interior design accessible and affordable for everyone. Laurel & Wolf believes in the power of great design and how it can transform the way we live, work, and love! For more information, please visit www.laurelandwolf.com.

ABOUT LAUREL & WOLF’S FOUNDERS:

Leura Spielman is a professional interior designer turned entrepreneur. After working as the senior designer for one of the world’s top interior design firms ( Architectural Digest Top 100, International Interior Designer of the Year, and as seen on Bravo’s “Million Dollar Decorators”) Leura launched her own interior design business Leura Fine Interiors ( also featured on HGTV.) Frustrated by the archaic business model of the interior design world, Leura decided it was time to democratize the industry by establishing a better way for clients and designers to get connected and work together. Laurel & Wolf was born from this idea and makes interior design easy and affordable to all. Through a marketplace platform, Laurel and Wolf offers customers multiple designs for their space from professional interior designers for a flat fee. Leura believes in the power of great design and how it can transform the way you work, live, and love.

Brandon Kleinman loves a good story and knows design dictates how people interact with a given space. His obsession for story-telling and creating better spaces helps power Laurel & Wolf as founder and CMO. Brandon got his professional start in the epicenter of story, Disney. There, Brandon was one of the first to recognize and utilize social media throughout Disney’s parks and resort business. Following that, he created stories for some of the best brands in the world as the digital strategy head of TBWA\Chiat\Day, where he earned Cannes Golden Lion, FWA Site of the month and a host of other awards. After years of writing stories for others, it was time to tell some of his own, as the founder of BrainMuffin Agency, and as the founder of food based software application whatsGOOD.

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