MediaTrust, a digital performance marketing start-up based, has raised $3 million in financing led by Ropart Asset Management Funds. The new financing will help the company launch its announced real-time performance-based advertising exchange, which is currently in beta testing. MediaTrust has offices in New York and Los Angeles.
MediaTrust, a leading digital performance marketing firm based in New York and Los Angeles, has secured $3 million in funding, led by Ropart Asset Management Funds of Greenwich, Conn. The funds were raised in support of the upcoming launch of MediaTrust’s Performance Exchange (MTPX), the company’s recently announced real-time performance-based advertising exchange.
MTPX, which is currently in private Beta, is the next evolution in real-time bid management platforms, combining the payment model of a bid-based CPC ad exchange with results-based performance metrics, allowing advertisers to reach targeted audiences simply and cost-effectively.
“This initial round of funding will enable us to scale MediaTrust’s Performance Exchange, increasing liquidity for our advertising and publishing partners,” says Peter Bordes, CEO, MediaTrust. “Additional investments will be made immediately in technology, tools and talent as we continue to grow the exchange to meet our goal of offering one of the most dynamic and comprehensive advertising platforms available.”
Todd A. Goergen, Managing Partner, Ropart Asset Management Funds, stated of the funding, “We are continually impressed with the steady stream of pioneering concepts that MediaTrust has developed. We look forward to standing alongside MediaTrust as the company makes further strides to enhance the user experience for its customers while advancing the digital performance marketing industry.”
MediaTrust has recently brought three key employees on board to support the launch and growth of MTPX.
Frank Carta, a software developer with more than a decade of industry experience, has been hired to serve as a principal software engineer. Carta joins the core MTXP development team responsible for introducing ongoing enhancements to the platform. Mistie Johnston and Richard Ramsey, each with a background in online advertising sales, will support business development efforts by growing publisher and advertiser participation in MTXP. Johnston has been hired as a publisher sales manager, while Ramsey will serve as an advertiser sales manager.
“We are excited to have such valuable additions to the MediaTrust team as we prepare for the tremendous growth we expect based on the early success of the MTPX Beta,” says Bordes.
MediaTrust makes pay-for-results online advertising easier and more cost effective. MediaTrust offers an innovative online technology platform, supported by best-in-class service and access to the best direct lead generation response advertisers and quality affiliate publishers in the industry. MediaTrust enables its partners to easily create and deploy pay-for-performance marketing campaigns that deliver clicks, leads and sales.
In both 2009 and 2010, MediaTrust was named to the Inc. 500, Inc. Magazine’s list of the 500 fastest growing companies in the United States. Founded in 2004, MediaTrust is headquartered in Los Angeles, with offices in New York City.