Yahoo agrees to buy VC-backed Flurry

Yahoo has agreed to acquire Flurry. No financial terms were disclosed. Flurry is a mobile analytics and ad platform. Its backers included First Round Capital, Menlo Ventures, Draper Richards, DFJ, InterWest Partners, Crosslink Capital, Menlo Ventures, Union Square Ventures and Borealis Ventures.


Parthenon agrees to merge with EY

The Parthenon Group has agreed to merge with EY. No financial terms were disclosed. Clearsight advised Parthenon on the transaction. The combined business will be part of EY’s transaction advisory serices and operate under the Parthenon brand. It will be led by Parthenon Chairman and Managing Partner Bill Achtmeyer. Parthenon is a strategy consulting firm that works with private equity firms as well as Global 1000 and education companies.

Twitter buys VC-backed CardSpring

Twitter has acquired CardSpring, the latter confirmed in a post on its site. No financial terms were disclosed. Based in San Francisco, CardSpring is a payments infrastructure firm. CardSpring’s backers included Accel Partners, Greylock Partners, Morado Venture Partners, SV Angel, Data Collective, Felicis Ventures and the Webb Investment Network. To read the announcement , visit here.


Care.com acquires VC-backed Citrus Lane

Care.com has bought Citrus Lane, a Mountain View, Calif-based social commerce service that sells products to families. The value of the transaction was for a consideration of $22.9 million in cash, $8.1 million in equity at the closing and an additional $17.6 million in payments over the next two years. The latter is dependent on Citrus Lane’s fulfillment of “certain milestones” in 2015 and 2016. Mauria Finley, founder and CEO of Citrus Lane, will continue to run the company. She has also been named SVP and GM of Citrus Lane. Citrus Lane was backed by Greylock Partners and GGV Capital.


Ad tech startup Tell Apart buys VC-backed Freshplum

Ad tech firm Tell Apart has acquired Freshplum, the former confirmed in a blog post on its site. No financial terms were disclosed. Based in San Francisco, Freshplum lets ecommerce sites offer personalized discounts. Its backers included New Enterprise Associates, Greylock Partners, Google Ventures and Charles River Ventures. To read more details about the acquisition, visit here.

Audience completes acquisition of VC-backed Sensor Platforms

Audience has closed its buy of Sensor Platforms for a consideration of $41 million in cash. Based in San Jose, Calif., Sensor Platforms develops software and algorithms that interpret sensor data to enable context awareness on smartphones and wearables. Sensor Platforms was backed by North Bay Angels, ArrowPath Venture Partners and Newbury Ventures.

Ampersand-owned ATS Labs acquires MTL assets

ATS Labs, which is owned by Ampersand Capital Partners, has bought the assets of Agawam, Mass.-based MicroTest Labs, a testing services provider for the medical device, pharmaceutical and biotech sectors. No financial terms were disclosed. The newly combined companies will soon be known as Accuratus Lab Services.

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