(Reuters) – Struggling to wean herself off soft drinks, Kara Goldin inadvertently discovered her own bottled water business.
“I was drinking a ton of Diet Coke, vitamin waters, a lot of things that I thought were actually hydrating me, but were not,” said Goldin, the 43-year-old founder and CEO of Hint, whose business started innocently with her adding fruits such as lemons, limes and raspberries to “boring” bottled water.
What began at her kitchen table six years ago as a way to get healthier has morphed into a serious business with 26 employees and millions in revenues.
(See video interview below.)
Hint, which was initially bootstrapped with $50,000 of Kara Goldin’s personal savings, has raised more than $10 million in outside capital