Do the words “sustainable” and “sustainability” make you feel as uncomfortable as they first made me? Getting comfortable with Conscious Capitalism also requires getting comfortable with the concept of sustainability in the business context. Understanding sustainability is relevant to the venture capital industry because the path to a sustainable society may provide the biggest opportunity in the history of capitalism.
Professor Nada Nasr of Bentley University suggests that at a basic level sustainability is the capacity to endure. It’s obvious that a business must be profitable over the long-term in order to endure. Reviewing the balance sheet and income statement is the standard approach to measuring a business’ capacity to endure. Unfortunately, the current method ...
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