Professional Information

Company

BackBay Communications

Title

President and Founder

Summary

BackBay Communications is led by President Bill Haynes. Bill has 20 years of financial services branding, marketing and public relations experience. He has deep financial and professional services industry knowledge, and strong relations with top broadcast and print media.

Bill's client experience includes ACG (Association for Corporate Growth), Advisors Asset Management, Ameritrade, ArcLight Capital Partners, Brown Brothers Harriman, Chubb Corporation, Constitution Capital Partners, Eagle Investment Systems, Goodwin Procter, Grant Thornton, IRON Financial, Karen Clark & Company, Lava Trading, Majestic Research, Nautic Partners, Pamlico Capital, Pipeline Trading, Ridgemont Equity Partners, River Associates, The Riverside Company, Scudder, The Sterling Group, TA Associates and TD Bank.

Bill holds a B.A. in Anthropology from Princeton University and an M.A. in International Relations from the University of Chicago.

Specialties

Financial Services Branding, Marketing and PR Expertise, Branding, Positioning, Developing Marketing Plans, Developing Strategic Alliances, Public Relations, Crisis Communications

Time Period

2005-09 – Present

Education

School Name

University of Chicago

Major

MA, International Relations

Time Period

1988 – 1990

Additional Information

Websites

http://www.backbaycommunications.com

Contributor

Display Name

Bill Haynes

First Name

Bill

Last Name

haynes

Phone

617-556-9982, x224

Address

20 Park Plaza, Suite 801
Boston
, MA 02116

About Me

Experienced branding, marketing and PR executive.
Focused on financial and professional services.
Founder and President of BackBay Communications, an independent branding, marketing and public relations firm with offices in Boston, London and New York Expertise includes: Branding, Message Development, Marketing, Public Relations. Deep experience in private equity, financial technology, banking, insurance. Strong relationships with leading broadcast and print media.