"Co-Founder and CEO" barely scratches the surface of SoCal resident and serial entrepreneur, Matt Dusig. The wrangler of uSamp™ corporate strategy, technology and biz dev is a conceptual tinkerer, avid-cyclist, gamer-extraordinaire, and proud-dad. Product development is his passion; software initiatives, his strength; and market research, his game. Before jumpstarting uSamp™, Dusig logged-into the #mrx industry with goZing, a pioneer in online sampling acquired by Greenfield Online in 2005. His peers praise his rare combo of tech-savvy, business acumen and artistic vision carried over from his graphic design days at Cal State Northridge. If Dusig could have a superpower, it would be the lung-capacity of Michael Phelps and the artistic vision of Steve Jobs. Ok so that's two — but the 2011 Ernst & Young Entrepreneur of the Year Finalist dreams big. After all, elegant disruption should not be taken lightly.