Mobile advertising startup Adelphic Mobile has raised $10 million in a funding round led by Google Ventures and including previous investor Matrix Partners. Adelphic Mobile earlier this year raised $2 million in seed funding from Matrix Partners.
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Adelphic Mobile today launched its intelligent Predictive Data Platform to allow companies to buy and sell mobile advertising at scale and optimize those campaigns. The company, which raised $2 million in seed funding from Matrix Partners, is founded by mobile advertising vets Jennifer Lum and Changfeng Wang. PRESS RELEASE Adelphic Mobile Introduces Intelligent Predictive Data PlatformTM for [...]