Social media startups catering to the business market have had a mixed reception from IPO investors but more success finding M&A exits. And they have brought a load of venture capitalists along for the ride.

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San Francisco-based Demandbase Inc. has raised $10 million in new financing to support the company’s business identification technology. Sutter Hill Ventures led the round, which included participation from return investors Sigma Partners, Altos Ventures, and Adobe Systems.