It was hard not to be taken aback at the sight of John Doerr earlier today, as he announced that Kleiner Perkins has launched a new, $250 million “social fund” for social Web startups called the sFund.
I’m not talking about Doerr’s legendary status in the venture industry. In fact, there were so many other stars at the event, held at Facebook’s Palo Alto, Calif., headquarters, that it bordered on ostentatious. Doerr’s partner Bing Gordon was there. So were Facebook co-founder and CEO Mark Zuckerberg, Zynga founder and CEO Mark Pincus and Amazon founder and CEO Jeff Bezos. All billionaires, or close to it, they were assembled as investors in the sFund, whose backers also include Comcast Interactive, Liberty Media, and Allen & Co.
That Doerr himself was in attendance wasn’t the surprise. It was what he was wearing: black jeans, a gray T-shirt, and, gulp, a black hoodie. The site was made all the worse given that Zuckerberg, also wearing jeans and a gray T-shirt, was sans hoodie.