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Alliance Consumer Growth raises $90 million for Fund II

Alliance Consumer Growth collected $90 million in commitments for its second fund. ACG Fund II, which was oversubscribed, was raised in two months. ACG did not use a placement agent. Fund I launched in 2011 with total commitments of $44 million. The New York-based private equity firm provides minority growth capital to consumer, retail and restaurant companies. ACG typically invests up to $10 million of equity per company with at least $5 million to $25 million of annual sales. Kramer Levin Naftalis & Frankel was ACG’s legal advisor for Fund II.

Alliance Consumer Growth backs Suja Juice

Suja Juice has received a minority growth capital investment from consumer-focused private equity fund Alliance Consumer Growth. ACG joins existing investor Boulder Brands Investment Group, which previously made a minority investment in Suja in 2013.

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Alliance Consumer Gobbles Up Some Krave Jerky

Alliance Consumer Growth has acquired a minority stake in Krave Jerky. New York-based ACG, which invests in consumer brands, provided less than $10 million for a “significant” minority holding in Krave, says Julian Steinberg, a managing partner.

Alliance Consumer Backs EVOL Foods

Boulder, Colo.-based EVOL Foods, which makes natural and organic frozen meals and snacks, has sealed a minority growth capital investment from private equity firm Alliance Consumer Growth. The financing will be used to expand EVOL’s distribution, and expand its products.

Alliance Consumer Growth Closes Debut Fund

Alliance Consumer Growth has closed its debut private equity fund, Alliance Consumer Growth Fund L.P., with $40 million in committed capital, the firm announced Monday. The firm has made two investments so far, in cleaning and personal care products maker KAS Direct; and in The Honest Kitchen, maker of dehydrated human-grade pet food. Alliance Consumer Growth aims to make investments of in consumer companies with revenues typically ranging from $5 million to $30 million. The firm’s investment size is $2 million to $10 million of equity per company.

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