Alliance Consumer Growth collected $90 million in commitments for its second fund. ACG Fund II, which was oversubscribed, was raised in two months. ACG did not use a placement agent. Fund I launched in 2011 with total commitments of $44 million. The New York-based private equity firm provides minority growth capital to consumer, retail and restaurant companies. ACG typically invests up to $10 million of equity per company with at least $5 million to $25 million of annual sales. Kramer Levin Naftalis & Frankel was ACG’s legal advisor for Fund II.