Scale Venture Partners and Lightbank, the tech investment fund launched by Eric Lefkofsky and Brad Keywell, were joined by New Enterprise Associates, Trinity Ventures and Anthem Ventures in a $23.5 million round of fundraising for Beachmint, a social commerce company for celebrity-created consumer products. Specifics on the transaction were not specified, but Sharon Wienbar, from Scale Ventures, will join the Olsen-twin-affiliated company’s board.
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It’s safe to say all those ancillary add-on Twitter photo apps will not be enjoying the “Tweetdeck tweetment.”
The mega micro-messaging company didn’t really need to buy Tweetdeck last month; but the $40 million-$50 million Twitter spent acquiring the software application that organizes tweets allowed it to snap up engineering talent as the company’s own CTO was exiled and it bolted on technology it will likely need later. The Tweetdeck deal probably also….