BackBay Communications, a public relations firm with offices in New York and Boston, has hired George White as an account supervisor in its New York office and Alissa Doherty as a senior account executive in its Boston location. White was most recently a financial journalist at The Deal; Doherty comes from the financial technology company ITG.
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BackBay Communications, a strategic marketing and public relations firm focused on the financial and professional services sectors, has opened an office in London. Toby Mitchenall will join BackBay as director of the London office. Mitchenall was previously editor at Private Equity International. BackBay also has offices in Boston and New York.