Bloom Energy has been developing its “power plant in a box” for the past decade, but has played very coy when it comes to specifics. Beta clients have been asked to keep quiet, and Bloom investors have done little but offer knowing smiles. Approximately $400 million in venture capital thrown into a black box (both literally and figuratively).
Well, until tonight.
The Sunnyvale, Calif.-based company gave a sneak peak to 60 Minutes, just two days before the formal unveiling. Pretty good PR coup, even though the piece did give some voice to Bloom’s legions of skeptics.
In short, Bloom promises to build boxes as small or as large as the customer needs (shoebox for a home, foot locker for a small store, multiple refrigerator-sized boxes for industrial facility). Each is filled with stacked ceramic disks, which are imprinted with a type of ink that you won’t find in your ballpoint.
You can view the 60 Minutes segment after the jump. My only quibble is that Leslie Stahl notes how Colin Powell has “endorsed” Bloom, without also mentioning that he’s a special limited partner in Bloom investor Kleiner Perkins: