In recent years, buttoned-down New York City has become an epicenter of open-collared consumer Web startups, with one hot brand after another drawing in users and venture capital in tandem. But the city that doesn’t sleep may have to work through the night reinventing itself if investors’ growing infatuation with all things enterprise goes unabated.

New York City native Charlie O’Donnell is under the Brooklyn Bridge and dreaming–and LPs are buying in on his inaugural seed fund.

As the number of employees at New York-based, venture-backed startups grows, more of them are looking for “something a little different,” say industry observers. And a little closer to home.

Charlie O’Donnell, the venture investor and former principal at First Round Capital, has launched Brooklyn Bridge Ventures. According to a press release Tuesday, the firm is focusing on early and seed stage technology investments in the “Greater Brooklyn Area,” which, naturally, includes the rest of New York City. O’Donnell did not release information about LPs or the amount the firm has raised.