Yahoo’s $1.1 billion purchase of blogging site Tumblr is the largest exit of a pre-public venture-backed New York-based company in the city’s history, according to CB Insights.

Thanks in part to the Facebook IPO, venture investors in 2012 saw their best return on invested capital in a decade. A steady rise in the ratio of portfolio company exit size to capital raised continued through the year.

Social software startups providing products to businesses have been catching the eye of venture capitalists for some time. Thirty-eight of 55 companies identified by Jeremiah Owyang, a partner at the research firm Altimeter Group, received funding.

Social media startups catering to the business market have had a mixed reception from IPO investors but more success finding M&A exits. And they have brought a load of venture capitalists along for the ride.

Institutional Venture Partners said it made 13 new investments in 2012 and had four IPOs, including KAYAK and CafePress. The firm also had two M&A exits, including Buddy Media. IVP announced the annual tally in a press release.

Everybody knows it. Tom Brady knows it (when he was racking up Lombardi Trophies in Boston, he was getting his mail here). Mark Zuckerberg may have said he’d rather start Facebook in Boston, but the reality of it is, he launched offices in New York City. Clemens, The Babe, and Boggs: they all know, too. [...]

As the latest funding of Buddy Media demonstrated earlier this month, VCs are placing their bets on social media analytics. After all, they made a ton of money previously in the data analytics space. VCs first cashed in on enterprise analytics, with business intelligence companies like Hyperion Software and Business Objects selling for billions. Next [...]

Jules Maltz has completed his rapid ascent at Institutional Venture Partners (IVP), having been named a general partner today after joining the firm as a VP three years ago. Maltz is the firm’s sixth GP, joining Todd Chaffee, Norm Fogelsong, Steve Harrick, Sandy Miller and Dennis Phelps. Maltz joined IVP in 2008 as a vice [...]

New York-based social media software company Buddy Media has added $5 million in financing from advertising giant WPP. Buddy Media recently raised $23 million in Series C financing from investors including New York-based Greycroft Partners; Palo Alto, Calif.-based Bay Partners; Menlo Park, Calif.-based Institutional Venture Partners; and Softbank Capital.

Buddy Media raised $23 million in Series C funding. The New York-based provider of a social media software tools used by users such as advertisers plans to use the capital to fuel its growth. Institutional Venture Partners led the financing round Existing investors, including Softbank Capital, Greycroft Partners and Bay Partners, participated in the financing.