Retailer Eddie Bauer yesterday filed for Chapter 11 bankruptcy protection, and agreed to be acquired by CCMP Capital for $202 million. So we have 5 Question for Jonathan Lynch, a managing director of CCMP Capital who worked on the deal:
1. Your firm took a hard look at Eddie Bauer five years ago, when you were still known as JPMorgan Partners. Why did you pass back then?
Very simply, it was a company that was going in the wrong direction. They were focused on a segment – women’s casual apparel – that a lot of other people were focused on, but it was antithetical to what the Eddie Bauer brand was known for. So it was the wrong direction with the wrong management team, which meant we were not compelled to do it.
I always tell people that, in order to engineer a successful change in direction, you need to do four things: recognize the problem, set strategy to fix that problem, have the right people in place and then execute really well.
Eddie Bauer is three of those four steps into that process right now, and that’s very different than where the company was in 2004. Back then, management didn’t even recognize the problem, so they certainly couldn’t execute against it.