ExactTarget Buys Mpath

ExactTarget, an Indianapolis-based maker of email marketing software, has acquired Australian reseller mPath for an undisclosed amount. ExactTarget has raised around $155 million in VC funding, from Technology Crossover Ventures, Battery Ventures, Insight Venture Partners, Ontagu Newhall and Scale Venture Partners.

Email Marketing Meets Social Media — and Kicks Its Ass

ExactTarget, a little-known but powerful email marketing company with more than 600 employees and north of $100 million a year in revenues, closed on $145 million last year from investors including Battery Ventures and Technology Crossover Ventures. It’s looking like money well spent. Customers of ExactTarget have long used it to send out email coupon […]

Below-the-Radar ExactTarget Zeroes in On IPO with CoTweet Acquisition

ExactTarget this morning announced that it has acquired CoTweet, a customer relationship management tool that sprang up around Twitter in the fall of 2008.

The deal is a natural match. Ten-year-old ExactTarget is a powerful email marketing company with more than 600 employees and revenues north of $100 million a year, but it hadn’t yet delved into the world of real-time social media. The company, based in Indianapolis, is also sitting on tons of cash, having gathered around $155 million in VC funding from Battery Ventures, Scale Venture Partners, Insight Venture Partners, Montagu Newhall Associates and Technology Crossover Ventures.

ExactTarget Buys CoTweet

ExactTarget, an Indianapolis-based maker of email marketing software, has acquired CoTweet, provider of a Web-based collaboration platform that allows companies to manage multiple Twitter accounts from a single dashboard.

ExactTarget has raised around $155 million in VC funding, from Technology Crossover Ventures, Battery Ventures, Insight Venture Partners, Ontagu Newhall and Scale Venture Partners. CoTweet has raised a small amount of funding from First Round Capital, Founders Fund and Maples Investments.

2 Comments

ExactTarget Adds (Another) $70 Million

ExactTarget, an Indianapolis-based maker of email marketing software, has raised $70 million in new VC funding, according to a regulatory filing. This follows a $70 million round from earlier this year, and brings the company’s total funding to around $155 million.

ExactTarget said in a press release that it had raised an undisclosed amount of new funding from Technology Crossover Ventures, but did not say if existing shareholders also participated in the round. Those backers are Battery Ventures, Insight Venture Partners, Ontagu Newhall and Scale Venture Partners.

ExactTarget Raises $70 Million

ExactTarget, an Indianapolis-based maker of email marketing software, has raised $70 million in new VC funding. Battery Ventures led the round, and was joined by Scale Venture Partners and return backer Montagu Newhall. The release does not mention Insight Venture Partners, which held a 35% stake in ExactTarget. In related news, ExactTarget also withdrew registration for an IPO.

PEHUB Community

Join the 12494 members of peHUB to make connections, share your opinion, and follow your favorite authors.

Join the Community

Psst! Got any hot tips?

  • This field is for validation purposes and should be left unchanged.

Look Who’s Tweeting

Reuters VC and PE feed

RSS Feed Widget

Groups