The venture landscape has been altered in recent years by the emergence of full-service firms such as Andreessen Horowitz and First Round Capital that aid portfolio companies in a variety of new ways. GPs are finding ways to differentiate their firms.

MessageMe said it raised $10 million in a deal led by Greylock Partners. The round was joined by previous investors, the company said in a blog post. The company received a seed investment in March from True Ventures, First Round Capital, Google Ventures, SV Angel, Resolut.vc, Andreessen Horowitz, Greylock and The Social+Capital Partnership. The company had previously received angel money.

New York-based Poppin Inc., an online retailer offering innovative office products, has raised US$11.1 million in a Series B financing round led by Canadian early stage venture capital firm TrilogyGrowth. Existing investors, including Shasta Ventures, First Round Capital and company founder J. Christopher Burch, also participated in the deal. TrilogyGrowth Managing Partner Joel Silver, who formerly served as president of Indigo Books & Music, will join Poppin’s board of directors.

CB Insights took at look at which seed deals received follow-on funding and listed investors by the ability of their portfolios to raise new money. Here are the top 10.

Despite the popularity of Facebook and Instagram, a growing number of smartphone users are clearly looking for alternative communications platforms. The question is whether such new apps are real businesses, or if they’re just as evanescent as the technology solutions they provide.

First Round Capital has expanded its Dorm Room Fund to the Silicon Valley and San Francisco Bay area. The fund will have $500,000 in capital and a 10-student investment team, according to a tweet from Josh Kopelman, First Round partner and founder.

In Part 2 of a two-part series, David Teten of ff Venture Capital and his research partners discuss three common categories of VCs in terms of attitude and practices towards investing and portfolio company support: Financiers, Mentors and Portfolio Operators.

Disruption – the very thing VCs expect from their portfolio companies – has begun to reshape the venture business, Mark Suster told general partners at Thomson Reuters’ Venture Alpha East conference in Boston earlier this month.

Mashery’s sale to Intel for a reported $180 million-plus appears to be a good outcome for Mashery’s venture investors, including .406 Ventures, Cisco Systems, First Round Capital, Formative Ventures, OpenView Venture Partners and SoftTech VC.

Online marketplace provider Grand St. announced this week it raised a $1.3 million seed round that was led by First Round Capital. The funding included participation from individual investors David Tisch, Gary Vaynerchuk, as well as betaworks, Collaborative Fund, MESA+, Quotidian Ventures and Undercurrent.