Greycroft leads $5 mln funding in Russell Simmons venture

Greycroft Partners led a $5 million Series A funding round in ALL DEF DIGITAL, a digital consumer entertainment brand co-founded by Russell Simmons. Other participants in the funding round included Advancit Capital, Nu Horizons Investments and e.ventures.


Burch Creative Capital leads Series B round for BaubleBar

BaubleBar has closed $10 million in Series B funding. Burch Creative Capital led the round with participation from Aspect Ventures, Triplepoint Ventures, Comcast Ventures, Accel Partners and Greycroft Partners. Based in New York, BaubleBar is an online jewelry retailer.


Greycroft promotes Ansari to principal

Greycroft Partners has promoted Kamran Ansari to principal. Ansari has worked to develop Greycroft’s financial technology practice and played important roles in several deals, including three that exited in the past year. He joined Greycroft in 2012 after working as head of corporate and business development at MyYearbook/MeetMe. Prior to that, he worked as an investor at Oak Hill Capital and Lehman Brothers Venture Partners where he was on the founding team of the successor fund, Tenaya Capital.


Atlas Venture leads $2.25 mln seed round in Button

Atlas Venture has led a $2.25 million seed round in Button, a New York City-based startup focused on creating more efficient methods of finding and retaining customers for on-demand companies like Uber and Instacart. Other investors in the seed round included DCM, Greycroft Partners, Mesa+ and VaynerRSE along with angel investors Tim Kendall, head of product at Pinterest, Ray Rothrock, former partner at Venrock, Scott Kurnit, founder of about.com and Gary Fritz, former president of Expedia Partner Services Group.

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Trending on peHUB this week: Hot job openings at CalPERS, Gores and TPG, career advice, and Greycroft’s new growth fund.


Greycroft raises $200 mln for latest fund

Greycroft Partners said Thursday that it has closed $200 million for its latest fund Greycroft Growth. The fund will be led by Alan Patricof, Dana Settle, Ian Sigalow, Mark Terbeek and John Elton.

App Annie nabs $17 mln and acquires Distimo

App Annie has closed $17 million in funding. Previous backers IDG Capital Partners, Greycroft Partners and Sequoia Capital participated in the round. In addition to the funding, the firm has acquired mobile analytics firm Distimo. No financial terms were disclosed. Headquartered in San Francisco, App Annie is a provider of app analytics and market data.

Boxed picks up $6.5 mln

Boxed said Tuesday that it has received $6.5 million in Series A funding. Greycroft Partners, First Round Capital and Signia Venture Partners led the round with participation from ENIAC Ventures, Social Starts, BoxGroup, former Facebook COO Owen Van Natta and former Zynga COO David Ko. Boxed is a mobile commerce firm that provides discounts for warehouse club shopping.


Wochit picks up $11 mln

Wochit said Monday that it has raised $11 million in funding. Marker led the round with participation from previous backers Cedar Fund, Greycroft Partners and Redpoint Ventures. Headquartered in New York City, Wochit is a cloud-based video creation platform.


VC-backed Extreme Reach buys BrandAds

Video platform Extreme Reach has acquired BrandAds. No financial terms were disclosed. Based in Emeryville, Calif., BrandAds is a video ad intelligence firm. Extreme Reach’s backers include Spectrum Equity, Greycroft Partners, Village Ventures and Long River Ventures.


The RealReal nets $20.3 mln

According to a Form D SEC filing, The RealReal has raised $20.3 million in a targeted $31 million round. Based in San Francisco, The RealReal is a luxury resale site whose previous backers include InterWest Partners, Canaan Partners, e.ventures, Greycroft Partners, Novel TMT Ventures, Suzy Welch and Panarea Capital.


WorkFusion snags $15 mln Series B funds

WorkFusion, formerly known as CrowdComputing Systems, said Tuesday that it has received $15 million in Series B funding. Mohr Davidow Ventures led the round with participation from previous backers Greycroft Partners, iNovia Capital and RTP Ventures. In conjunction with the funding, Katherine Barr, a general partner at Mohr Davidow Ventures, will join the company’s board of directors. Headquartered in New York City, WorkFusion is a crowd computing platform.


Elicit raises total Series A round to $2.025 mln

Elicit said Friday that it has secured a total of $2.025 million in Series A funding and added Chicago Ventures as an investor. According to the firm, the capital infusion will be used to expand Elicit’s marketing and sales efforts. Based in Chicago, Elicit is a provider of tech solutions that help marketers improve on-site search conversion. Its backers include Greycroft Partners, First Round Capital, ff Venture Capital and Lazerow Ventures.

Connectivity nabs $6.35 mln Series A funds

Connectivity said Thursday that it has closed $6.35 million in Series A funding. Greycroft Partners led the round with participation from Rincon Venture Partners, Daher Capital, Double M Partners, TenOneTen Ventures, Eytan Elbaz and SLP Ventures. Based in Burbank, Calif., Connectivity is a provider of customer intelligence and engagement solutions for businesses.

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