by Dan Primack
Greystripe Raises $2 Million from NBC Universal
Posted on: September 2, 2009 by Dan PrimackNo Comments »
Greystripe, a San Francisco-based rich media ad platform for mobile, has raised $2 million in additional Series C funding from Peacock Equity Fund, a VC unit of NBC Universal. The two companies had a prior strategic relationship, although the equity funding is structured separately.
Worth noting that existing shareholder Steamboat Ventures is a Walt Disney Co. affiliate, which means that Greystripe has effectively raised capital from the parent companies of both NBC and ABC. I asked CEO Michael Chang if this meant Viacom was next on the list, but he laughed it off.
What Chang did say, however, is that Greystripe has no plans to follow in the footsteps of rival AdMob, which last week bought mediation company AdWhirl. “I’m still scratching my head over that deal, because
