by Dan Primack
Inventables Looks To Reinvent Itself
Posted on: April 13, 2009 by Dan PrimackNo Comments »
After seven years as a contract physical innovation center, Inventables Inc. is trying to transform itself into an online B2B marketplace. The Chicago-based company also has raised $2 million in its first round of VC funding, led by True Ventures.
“We’ve been talking to [Inventables CEO] Zach Kaplan for almost a year,” says Phil Black, a True Ventures partner who has joined the Inventables board. “This round of funding really does allow the company to make a clean break with the past. The B2B marketplace strategy is a lot more risky than what they’ve been doing, but it’s also got the potential to be much more rewarding.”
