Sex Toy Maker JimmyJane Raises $2M

Posted on: March 10, 2010 by Alexander HaislipNo Comments »

Sex toy maker JimmyJane raised $2 million from a group of investors in its Series E round, according to a new regulatory filing. This brings the company’s total to $8.3 million.

JimmyJane, a startup looking to become the Montblanc of vibrating sex toys, has raised money from investors such as technology hedge fund Palo Alto Investors and a limited liability company controlled by venture capitalist Tim Draper, documents show.

Since its initial institutional financing round, the company has launched several new products. Its original line of high-end toys were pricey, starting at $175 and ranging up to $3,250 for its diamond-studded platinum vibrator. It has since added several down-market offerings, such as a the $90 “Iconic Rabbit” and a $36 vibrating ring.