romo

Kickstarter Begins Testing the E-Commerce Waters

Much has been written about how popular crowdfunding sites like Kickstarter are merely scratching the surface of a big funding vacuum – and taking on venture capitalists in the process. But Kickstarter may ultimately evolve into more than a replacement to VC or even a lead-in to it. Today, in fact, it becomes a direct retail outlet for a fully baked product.

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