The iPad Gets Serious Competition: Amazon Unveils $199 Kindle Fire Tablet

(Reuters) – Amazon.com Inc. introduced its eagerly awaited tablet computer on Wednesday with a price tag that could make it the first strong competitor in a tablet market that has been dominated by Apple Inc.’s iPad.

The new device, priced at $199, may have the biggest impact on other makers of tablets and e-readers, such as Samsung Electronics Co. Ltd. and Barnes & Noble Inc., maker of the Nook.

(SLIDESHOW and VIDEO of Amazon CEO Jeff Bezos introducing the Kindle Fire.)

“It’s a Nook killer,” said Scot Wingo, chief executive of ChannelAdvisor, which helps merchants sell more on websites including Amazon.com. “And it’s a very compelling offering if you’re not in the Apple ecosystem already.”

The Kindle Fire tablet has a 7-inch screen, free data storage over the Internet and a new browser called Amazon Silk. Amazon expects shipments to start on Nov. 15.

Amazon also introduced the …

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