Mixpo buys VC-backed marketing startup ShopIgniter

Mixpo has acquired ShopIgniter, the latter firm announced in a post on its site. No financial terms were disclosed. Based in Portland, Oregon, ShopIgniter is a marketing platform provider. Its backers included Madrona Ventures and Trinity Ventures. To read the announcement, visit here.

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Accel Raises Its Voice, Hires Yelp Marketing Guru Ichinose

In yet another sign of the importance of marketing in an increasingly noisy startup world, Accel Partners today announced that it has hired Stephanie Ichinose, formerly Yelp‘s Senior Director of Communications, as its marketing partner. In the new role, Ichinose will be responsible for the firm’s brand and help portfolio companies with their strategic positioning and communications.

Word of Mouth Is the Best Form of Marketing

In case you haven’t heard, word-of-mouth advertising is huge. That was one of the takeaways today at the Accel Stanford Symposium. Speaking on a panel about the future of social and viral marketing, ModCloth co-founder Susan Gregg Koger said her company’s initial growth was due in large part to her network of friends telling other […]

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