In yet another sign of the importance of marketing in an increasingly noisy startup world, Accel Partners today announced that it has hired Stephanie Ichinose, formerly Yelp‘s Senior Director of Communications, as its marketing partner. In the new role, Ichinose will be responsible for the firm’s brand and help portfolio companies with their strategic positioning and communications.
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VC marketing is nothing new. But lately, many firms have recruited people with agency or startup experience, which some observers say is an important way for firms to recruit young entrepreneurs and branch out into social media marketing.
In case you haven’t heard, word-of-mouth advertising is huge. That was one of the takeaways today at the Accel Stanford Symposium. Speaking on a panel about the future of social and viral marketing, ModCloth co-founder Susan Gregg Koger said her company’s initial growth was due in large part to her network of friends telling other [...]