Posted on: April 11, 2013 by Lawrence J. Aragon
In yet another sign of the importance of marketing in an increasingly noisy startup world, Accel Partners today announced that it has hired Stephanie Ichinose, formerly Yelp‘s Senior Director of Communications, as its marketing partner. In the new role, Ichinose will be responsible for the firm’s brand and help portfolio companies with their strategic positioning and communications.
Tags: Accel Partners, Andreessen Horowitz, Marketing, Stephanie Ichinose, Yelp
Posted on: December 24, 2012 by Alastair Goldfisher
VC marketing is nothing new. But lately, many firms have recruited people with agency or startup experience, which some observers say is an important way for firms to recruit young entrepreneurs and branch out into social media marketing.
Tags: Andreessen Horowitz, Canaan Partners, Jennifer Jones Consulting, Kleiner Perkins Caufield & Byers, Marketing, National Venture Capital Association, Norwest Venture Partners, OpenView Venture Partners, Sequoia Capital
Posted on: October 27, 2010 by Alastair Goldfisher
In case you haven’t heard, word-of-mouth advertising is huge. That was one of the takeaways today at the Accel Stanford Symposium. Speaking on a panel about the future of social and viral marketing, ModCloth co-founder Susan Gregg Koger said her company’s initial growth was due in large part to her network of friends telling other [...]
Tags: Accel Partners, First Round Capital, Floodgate, Marketing, ModCloth, venture capital, Zuberance
