Posted on: November 14, 2010 by Mark Boslet
Consumer brands want to experiment with mobile commerce. But you might be surprised where they want to focus. It isn’t always on coupons that offer product discounts. Why condition a loyal customer to expect a price break? Three big consumer brand companies -– Coca Cola, Best Buy and Procter & Gamble –- offered tips on [...]
Tags: Best Buy, Coca-Cola Co., Mobile Commerce, Procter & Gamble, Shopkick, Startups
Posted on: November 12, 2010 by Mark Boslet
Foursquare Labs, Yammer, Groupon. Social mobile media is hot, especially if it targets ecommerce and the enterprise. So how does a tiny next generation startup compete with today’s more entrenched players? That seemed to be the unanswered question at the Under the Radar conference today in Mountain View, Calif. The conference brought together more than [...]
Tags: Compass Labs, Foursquare, Groupon, Mobile Commerce, New Enterprise Associates, Social Media, Startups, Under The Radar, Yammer