Consumer brands want to experiment with mobile commerce. But you might be surprised where they want to focus. It isn’t always on coupons that offer product discounts. Why condition a loyal customer to expect a price break? Three big consumer brand companies -– Coca Cola, Best Buy and Procter & Gamble –- offered tips on [...]
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Foursquare Labs, Yammer, Groupon. Social mobile media is hot, especially if it targets ecommerce and the enterprise. So how does a tiny next generation startup compete with today’s more entrenched players? That seemed to be the unanswered question at the Under the Radar conference today in Mountain View, Calif. The conference brought together more than [...]