“Two words: Radio Shack.”
That was the tweet from ESPN reporter Bonnie Ford, who’s covering the Tour de France for the sports cable network. The tweet was in response to the speculation that has been running rampant on the Twittersphere and elsewhere over what new U.S.-based sponsor seven-time TDF champion Lance Armstrong has partnered with for 2010 and beyond.
Armstrong is expected to announce the U.S. sponsor on Thursday. In the meantime, I’ve heard several possibilities, including Twitter (Armstrong has more than 1.5 million followers on the micro-blogging site). I even read a rumor that Amazon (and by association its newly acquired VC-backed Zappos) were gonna get the nod from Armstrong.