With consumer loans increasingly difficult to obtain, Americans are putting more effort into attracting lenders by monitoring and improving their credit scores. That’s led to more traffic for monitoring sites. And it’s resulted in an increasing amount of interest in the credit score industry from investors.
Over the past two years, venture and angel investors have funded at least a half-dozen startups offering tools to track credit scores, view offers from lenders, and protect against identity theft.
Last week, the latest credit score-focused funding recipient, San Francisco-based CreditKarma.com, announced that it raised $2.5 million in a Series A investment round to build up its advertising-supported business.