The Foundry Group has led a $7 million Series B funding round for Rover.com. Existing investor Madrona Venture Group also participated. Brad Feld, a Foundry MD, is joining Rover.com’s’ board. Seattle-based Rover.com connects dog owners with approved, reviewed and insured sitters.
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Although the sock puppet and Pets.com are more than 10 years in the past, many might think investors are barking up the wrong tree, as VCs show a new interest in the online pets sector