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Atlas Venture leads $2.25 mln seed round in Button

Atlas Venture has led a $2.25 million seed round in Button, a New York City-based startup focused on creating more efficient methods of finding and retaining customers for on-demand companies like Uber and Instacart. Other investors in the seed round included DCM, Greycroft Partners, Mesa+ and VaynerRSE along with angel investors Tim Kendall, head of product at Pinterest, Ray Rothrock, former partner at Venrock, Scott Kurnit, founder of about.com and Gary Fritz, former president of Expedia Partner Services Group.

It Pays to Be Nice: A Tale of Two Startups

Approximately two years ago, two startups that had yet to launch products raised more than $40 million, respectively, based almost solely on the track records of their founders. Both companies went on to stumble badly, but only one of them was pilloried for its failings.

Scott Kurnit Puts His Startup in the Company of Google and Facebook. Really?

Entrepreneur Scott Kurnit regularly places his 18-month-old, pre-revenue, “platform” startup AdKeeper in the same company as Facebook, Twitter, and Google, and people don’t spit out their coffee at the suggestion. It begs the question of whether Kurnit, 57, is a brilliant salesman, a visionary, or both. According to Kurnit, the technology behind New York-based Adkeeper […]

Oak Investment Partners’ Unnecessarily Oversize Gamble

People familiar with the venture industry know of Oak Investment Partners’ reputation as a gunslinger that likes making outsize bets. Still, on Monday, when New York-based AdKeeper announced a $35 million round of funding led by Oak, jaws around venture firms everywhere dropped – or at least they should have.  AdKeeper is just 10 months old. […]

Scott Kurnit: If It Works, AdKeeper Will Be Printing Money

In 1996, Scott Kurnit founded the company that would become About.com and managed it into one of the most popular Internet startups in the U.S., before staging an IPO in the spring of 1999. More impressively, Kurnit sold the company to the publisher Primedia for $690 million in late 2000, as the dot.com bubble was […]

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