Simulmedia Raises $5 Million from Union Square Ventures and Others

The New York-based media marketing firm Simulmedia has raised another $5 million in funding from Time Warner Investments, Avalon Ventures, and Union Square Ventures, according to an SEC Filing. The investors have collectively invested roughly $32 million in Simulmedia since its 2009 founding.

Simulmedia Raises $8 Million

Simulmedia, a New York-based company aimed at helping television companies improve ratings by lifting the effectiveness of tune-in programming spots, has raised $8 million in Series B funding. Time Warner Investments led the round, and was joined by return backers Avalon Ventures and Union Square Ventures. The company previously raised $4 million, and was founded by Dave Morgan, former founder of TACODA and Real Media.

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New Feature on Cool Startups

If you’re looking for what’s cool in Series A deals, check out the Small Business page on Reuters.com’s Business & Finance Channel every Monday. Joanna Glasner and Alex Haislip, writers for for peHUB sister publication Private Equity Week, drill down into a cool startup every week. This week’s feature is about NKT Therapeutics, which just raised $8 million to develop asthma treatments. Past features by Joanna include a look at a stem cell startup called Stemgent and a company called Simulmedia that’s trying to create TV advertisements that are targeted at specific viewers.

If you know of any particularly cool startups raising Series A financing, feel free to pitch me at lawrence.aragon@thomsonreuters.com.

Dave Morgan’s Simulmedia Raises $4 Million

Simulmedia, a New York-based company aimed at helping television companies improve ratings by lifting the effectiveness of tune-in programming spots, has raised $4 million in Series A funding from Avalon Ventures and Union Square Ventures. The company is being launched by Dave Morgan, former founder of TACODA and Real Media. PRESS RELEASE Dave Morgan, who […]

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