The race to become the most sought-after analytics provider to brick-and-mortar retailers is on, with RetailNext bagging a $15 million Series C to help retailers track their customers’ every move.

Cloud-based enterprise performance management provider Host Analytics has closed $17 million in Series D venture financing. The round was fully financed by the company’s existing investors Advanced Technology Ventures, Trident Capital, StarVest Partners and Next World Capital.

strong>Veracode, a cloud-based application security testing company, has acquired the assets of Marvin Mobile Security, a developer of a mobile application analysis service for enterprises, app stores and mobile carriers. Terms of the deal were not disclosed. Veracode is backed by Meritech Capital Partners, Atlas Venture, .406 Ventures and StarVest Partners.

The four-year-old, Austin-based software startup NewComLink has appointed Terence Spielman as CTO. Spielman was most recently a senior director and general manager for PayPal’s Austin office. NewComLink has raised $10 million in funding since its founding, including from Austin Ventures and StarVest Partners. PRESS RELEASE: NewComLink, a pioneer in retail credit technology solutions, today announced [...]

Travora Media, a travel media information company has acquired The Nile Project, a San Francisco-based company with a portfolio of three websites: NileGuide, 10Best, and Localyte and mobile apps focused on providing local expertise to travelers. Terms of the acquisition were not disclosed. Headquartered in New York City, Travora has received funding from Rho Ventures, [...]

Seven of the LP’s latest 10 venture funds saw portfolio values increase from March to June 2011. Two experienced declines and one held steady, according to a peHUB analysis of recent portfolio reports.

Switchfly has secured $15 million in Series C financing led by StarVest Partners. Azure Capital Partners and Canaan Partners also participated. Switchfly, which provides software-as-a-service for travel, loyalty and financial services firms. Total capital raised to date is $32 million, Switchfly says. PRESS RELEASE Switchfly, Inc. (formerly ezRez Software, Inc.), a leading software-as-a-service (SaaS) provider [...]

Pennsylvania’s Public School Employees’ Retirement System has been a cautious investor in venture capital. But it hasn’t been afraid to put capital to work. The dollar value of the bets PSERS has placed in the first decade of the new millennium is up considerably over the 1990s, even though it hasn’t purchased a share in [...]

PivotLink, a provider of retail performance management solutions has closed an additional $13 million in financing. The funding was led by existing investors Trident Capital, Emergence Capital Partners and Starvest Partners, firms that were early investors in Qualys, SuccessFactors and NetSuite. PRESS RELEASE PivotLink, the leading provider of retail performance management solutions delivered via Software [...]

Xignite Inc., a provider of a financial market data platform for the cloud, has raised $10 million in Series B funding. The San Mateo, Calif.-based company is backed by StarVest Partners, Altos Ventures, Startup Ventures and individual investors. The money will be used to bolster sales and marketing, and for product development.