(Reuters) – LivingSocial has picked Bank of America Merrill Lynch, JPMorgan and Deutsche Bank to lead-underwrite an IPO that could value the daily deals site at $10 billion to $15 billion, two sources with knowledge of the matter said.
The three banks declined to comment.
LivingSocial, runner-up to Groupon in the fast-expanding daily deal market, is the latest Internet startup seeking to woo investors keen to pile into social media companies from LinkedIn and Twitter to Zynga and Facebook.
In April, LivingSocial raised $400 million in a round of funding that included LightSpeed Venture Partners and Amazon, giving it a value of about $3 billion.
To date, LivingSocial has raised $648 million in