MessageMe said it raised $10 million in a deal led by Greylock Partners. The round was joined by previous investors, the company said in a blog post. The company received a seed investment in March from True Ventures, First Round Capital, Google Ventures, SV Angel, Resolut.vc, Andreessen Horowitz, Greylock and The Social+Capital Partnership. The company had previously received angel money.

True Ventures led a $3 million seed-stage funding for Orchestrate.io, a developer of a API that allows companies to add location, search, activity stream, and recommendation features to their apps. Also participating in the round are Frontline Ventures and Resonant Venture. As part of the deal, Puneet Agrawal, general partner at True Ventures, has joined the board.

Madison Color said it raised $4 million of Series A funding in a round led by True Ventures and joined by Maveron LLC and angel investors. The company added True Ventures partner Jon Callaghan to its board AND will debut this fall.

Disruption – the very thing VCs expect from their portfolio companies – has begun to reshape the venture business, Mark Suster told general partners at Thomson Reuters’ Venture Alpha East conference in Boston earlier this month.

Concurrent, Inc. said it raised $4 million of Series A funding in a deal led by True Ventures and Rembrandt Venture Partners. The San Francisco company previously raised a $900,000 seed investment in August 2011. The new money will go to product development and for new hires. Concurrent also named Gary Nakamura as CEO.

Piston Cloud Computing Inc. said it raised $8 million in a Series B funding supported by Cisco Systems, Data Collective, Swisscom Ventures, Divergent Ventures, Hummer Winblad and True Ventures. The money will go to product development and company growth.

MobileSpan has raised $2.3 million in a Series A round of funding led by True Ventures, with participation from Greylock Partners, K9 Ventures, Alchemist Accelerator and several individual investors. The company, which helps users plug their personal laptops and mobile devices into their corporate enterprise systems, says the round was oversubscribed.

Approximately two years ago, two startups that had yet to launch products raised more than $40 million, respectively, based almost solely on the track records of their founders. Both companies went on to stumble badly, but only one of them was pilloried for its failings.

LoopFuse, a cloud-based marketing automation software company, has completed a merger with Nearstream, a provider of social engagement software. The combined company is to be called Nearstream. LoopFuse os backed by True Ventures among others.

3D Robotics has closed a $5 million funding round. The round was led by Jon Callaghan at True Ventures and Bryce Roberts of O’Reilly AlphaTech Ventures. Both will be joining the 3DR board.