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SimpleReach scores $9 mln Series A

SimpleReach said Tuesday that it has raised $9 million in Series A financing. MK Capital led the round with participation from Atlas Venture, Village Ventures and High Peaks Venture Partners. In addition to the funding, Kirk Wolfe of MK Capital has been added to SimpleReach’s board. Based in New York, SimpleReach is a provider of content measurement and distribution solutions.

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VC-backed Extreme Reach buys BrandAds

Video platform Extreme Reach has acquired BrandAds. No financial terms were disclosed. Based in Emeryville, Calif., BrandAds is a video ad intelligence firm. Extreme Reach’s backers include Spectrum Equity, Greycroft Partners, Village Ventures and Long River Ventures.

Icon leads funding round for GutCheck

On-demand market research provider GutCheck has raised a $4 million round of financing led by Icon Venture Partners and including existing investors. Details of the financing weren’t disclosed, but the funding was an up round. The Denver-based company has now raised $10 million in total funding, including a $4 million Series B round last year from Grotech Ventures, Crawley Ventures, Highway 12 Ventures and Village Ventures. As part of the recent deal, Jeff Hinck, general partner of Icon, has joined the board.

BlueTarp Closes $15m Funding Round

BlueTarp Financial, a credit provider for the building supply industry, has closed a $15 million equity round led by new investor Long Ridge Equity Partners. BlueTarp’s existing investor group, including Highland Capital Partners, Flybridge Capital Partners, Village Ventures and Trinity Ventures also participated in the round.

Reuters – Dwolla Raises $16.5m from Andreessen Horowitz

Online payment network Dwolla has pulled in $16.5 million in a third funding round led by venture capital firm Andreessen Horowitz, according to VentureBeat. Previous investors Village Ventures, Thrive Capital, and Union Square Ventures also contributed. Dwolla raised its $5 million Series B round in February 2012.

On Deck Founder Named Co-Chair of One in Three

Technology platform On Deck has announced that its founder and former chief executive officer Mitch Jacobs has been named co-chairman of the One in Three Leadership Council, a non-profit initiative of the Association for Enterprise Opportunity. The council’s goal is to create new jobs by reaching 1 million microbusinesses throughout the US. On Deck is […]

Travora Media Adds Nile Project to its Offerings

Travora Media, a travel media information company has acquired The Nile Project, a San Francisco-based company with a portfolio of three websites: NileGuide, 10Best, and Localyte and mobile apps focused on providing local expertise to travelers. Terms of the acquisition were not disclosed. Headquartered in New York City, Travora has received funding from Rho Ventures, […]

PerfectServe Adds Cozzens

PerfectServe, the Tennessee-based clinical communication services platform, has added Todd Cozzens to its board of directors. The company is backed by River Cities Capital Funds, PJC Capital, National Healthcare Services, Village Ventures and Spring Mill Village Partners. PRESS RELEASE: PerfectServe, the leading platform for intelligent clinical communication services, today announced that Todd Cozzens has been […]

Simpson to BlueTarp as CEO

BlueTarp Financial, the financial services firm dedicated to building materials professionals, has named Scott Simpson its new CEO. BlueTarp is based in North Carolina with operations in Maine. The startup is backed by Flybridge Capital Partners, Highland Capital Partners, Trinity Ventures and Village Ventures.

Zipmark Backed By VCs in Seed Round

Village Ventures and Contour Venture Partners lead a $2 million seed round in Zipmark, it was announced early Tuesday. NYC Seed, High Peaks Venture Capital and the New York City Investment fund also joined in on the transaction. Zipmark is a New York-based mobile and online payments company.

TechMediaNetwork Adds $33M in New Capital

TechMediaNetwork Inc., a media company focused on news and reviews about technology and science issues, has raised $33 million in Series B financing. Investors include ABS Capital Partners, Village Ventures and Highway 12 Ventures. The money will go toward potential acquisitions and expansion efforts. As a result of the financing, ABS Capital General Partner Ralph Terkowitz and Principal Paul Mariani will join the company’s board.

On Deck Capital Increases Loan Sizes, Term Lengths

Five-year-old On Deck Capital, which aggregates financial data to gauge the health of a small business — it also offers underwriting and other cash management functions –has added two new features to its offerings: $150,000 loans, and 18-month-long terms. Formerly the maximum loan size it offered was $100,000, and the longest terms it offered were […]

On Deck Lands $15M Series C Led by SAP Ventures

New York-based On Deck, a four-year-old technology platform and lender that faciliates loans to small business owners, has raised a $15 million Series C financing led by SAP Ventures. The company hasn’t disclosed whether there were other participants in the round, though On Deck has previously raised money from Contour Venture Partners, First Round Capital, Khosla Ventures, RRE […]

Reviews Are In: TTR Execs Are As Cool As the Other Side of the Pillow

With all due respect to Malcolm Gladwell, who’s latest article in The New Yorker explores the nature of entrepreneurship, a lot of factors go into making a successful entrepreneur, not just the conservative vs. risk-taking approach that he contends.

In fact, I was mulling over the nature of entrepreneurship over the weekend as I reported on TopTenReviews (TTR), an Ogden, Utah-based operator of product review websites. You can read my full story about the company raising an additional $1.5 million in funding on the Reuters website.

In reporting about the work of CEO and founder Jerry Ropelato and President Stan Bassett, I heard from investors Mark Solon, managing partner of Highway 12 Ventures, and Bo Peabody, managing general partner of Village Ventures. To date, the two firms have invested $7 million in the company.

Another Ad Acquisition For Google

Two weeks ago it was AdMob, and today it’s Teracent, a three-year-old startup with technology that automatically customizes display ads depending on which geography they’re being shown in, when they’re being viewed and so on.

Teracent had raised nearly $7 million, according to Thomson Reuters — around $5 million of that in Series A funding from NEA back in March 2007. Neither NEA’s Krishna “Kittu” Kolluri nor Peter Sonsini, who are on Teracent’s board, was available for comment, and Google is not disclosing the terms of the acquisition or many details.

But one VC who’s invested in advertising startups — Bo Peabody of Village Ventures — told me recently that Google has been behind in display ads, partly because of the difference in how companies and VCs on the East and West Coasts view advertising. So is Google catching up there too?

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