Mountain View, Calif.-based Ace Metrix has raised $8 million in new financing. WPP, Hummer Winblad Venture Partners, Leapfrog Ventures and Palomar Ventures provided the funding, which will be used for product development and expansion. Ace Metrix provides a software-as-a-service designed to help advertisers target their television and online advertising. PRESS RELEASE Ace Metrix(TM), the new [...]

Waltham, Mass.-based Affectiva has closed on $5.7 million in Series B financing led by WPP, via its consumer insight division; Kantar; and Myrian Capital. The company, which focuses on what it calls “emotion measurement and communication technology” was formed in 2009 by two MIT scientists. The technology is focused on using computing to track emotions to better improve products and experiences. The money will go to software development efforts. Representatives from WPP and Myrian Capital will assume seats on Affectiva’s board.

Visible Technologies secured $6 million in financing. The Bellevue, Wash.-based provider of social intelligence solutions plans to use the capital to enhance sales and grow its international footprint. Existing investors: Investor Growth Capital (IGC), Centurion Holdings, Ignition Partners, In-Q-Tel and WPP participation in the round. Visible Technologies has secured a total of $45 million to date.

New York-based social media software company Buddy Media has added $5 million in financing from advertising giant WPP. Buddy Media recently raised $23 million in Series C financing from investors including New York-based Greycroft Partners; Palo Alto, Calif.-based Bay Partners; Menlo Park, Calif.-based Institutional Venture Partners; and Softbank Capital.