In case you haven’t heard, word-of-mouth advertising is huge. That was one of the takeaways today at the Accel Stanford Symposium. Speaking on a panel about the future of social and viral marketing, ModCloth co-founder Susan Gregg Koger said her company’s initial growth was due in large part to her network of friends telling other [...]
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Zuberance, has raised $8 million in Series B financing. Menlo Park, Calif.-based Canaan Partners led the round, which included investment from Emergence Capital Partners and Correlation Ventures. Zuberance develops word-of-mouth marketing technology, and is based in San Carlos, Calif.
Eyeballs are nice, but eyeballs don’t pay your bills when you’re a retailer with an online presence. I thought about that yesterday when I was interviewing Rob Fuggetta, founder & CEO of Zuberance, and his newest venture backer, Deepak Kamra, general partner of Canaan Partners. San Carlos, Calif.-based Zuberance, which provides a word-of-mouth marketing platform, [...]