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10gen Raises First Round

10gen, a cloud computing startup founded earlier this year by DoubleClick veterans, has raised $1.5 million in Series A funding from Union Square Ventures.




10gen (, creator of a new Platform-as-a-Service (PaaS) technology that helps developers more quickly and easily build dynamic, scalable Web sites and applications, today announced $1.5 million in Series A financing from Union Square Ventures. The cloud computing company, founded earlier this year by DoubleClick veterans Kevin Ryan, Dwight Merriman and Eliot Horowitz, and former Joost engineering VP, Geir Magnusson Jr., aims to provide significant time and cost saving advantages by allowing developers to focus on solving business problems and delivering functionality rather than expending effort on infrastructure, scaling and system management.


“At 10gen we are building a cloud stack from the ground up — including a database and application server — with the design goal of running sites and services of all sizes,” noted Dwight Merriman, Founder and CEO. “Rather than porting existing tools into the cloud, Web development can only prosper by building new technologies for this environment, technologies which are available in an open way such that many companies and other entities can collaborate on their development.”


10gen's team is creating a virtual Web application server and database from distributed computing resources with the goal of providing horizontal scalability and geographical redundancy that is secure, transparent and easy to manage through a high-performance grid-aware object database, automatic on-demand application scaling and site management, deployment and performance evaluation tools. The application server supports JavaScript as its first development language, with Ruby support in early testing and other languages on the product roadmap.


“The 10gen team brings together a great vision for cloud computing with amazing experience in building Internet scale systems,” said Union Square Ventures partner Albert Wenger, who will be joining 10gen's board of directors. “We are excited to support them in their effort to provide the development community with an open source platform-as-a-service.”


10gen is part of the AlleyCorp ( network of affiliated Internet companies. The 10gen platform is currently hosting Silicon Alley Insider (, the business publication of its sister company Silicon Alley Media.


About 10gen

10gen is creating a new platform to let developers quickly and easily build complex and scalable Web applications. The 10gen cloud computing architecture will enable developers to write Web applications and automatically scale as demand increases without re-architecting code. The 10gen stack includes a powerful database and application server. For more information, please visit or email For career information please email resumes to


About Union Square Ventures

Union Square Ventures is an early stage venture capital firm based in New York City. USV invests in companies that disrupt markets by capitalizing on ubiquitous connectivity and commodity IT infrastructure. USV's current portfolio includes Etsy, Twitter and Indeed, and past investments include Tacoda (acquired by AOL), FeedBurner (acquired by Google) and (acquired by Yahoo!). For more information, please visit