Physicians Formula Prices IPO


Physicians Formula Holdings Inc., an Azusa, Calif.-based cosmetics company, priced 7.5 million common shares at $17 per share ($15-$17 forecast), for an IPO take of approximately $127.5 million. It will trade on the Nasdaq under ticker symbol FACE, while Citigroup and Deutsche Bank Securities served as co-lead underwriters. Summit Partners held a 76.8% pre-IPO position, and was expected to sell around 43% of its shares in the offering. www.physiciansformula.com