Zuberance, a Palo Alto, Calif.-based provider of on-demand customer sales force software, has raised $4 million in Series A funding from Emergence Capital Partners.
Zuberance, the leading provider of on-demand customer sales force software, today announced that it has raised $4 million in Series A funding from Emergence Capital Partners, the leading venture capital firm focused on early and growth-stage technology-enabled services companies. Gordon Ritter, general partner of Emergence Capital, joined Zuberance’s board of directors and the company will use the funding to expand its team and support product development, sales and marketing efforts.
“Word of mouth has always been the most powerful sales tool. Our solution harnesses the power of word of mouth to cost-effectively increase sales, generate leads and increase ROI of sales and marketing programs. By transforming highly-satisfied customers into a volunteer sales force, we’re offering a unique value to our customers,” said Rob Fuggetta, CEO of Zuberance. “The partners at Emergence Capital are known as the SaaS experts and we are thrilled to have them join our Board and help us build our business.”
Founded in late 2006, Zuberance offers a portfolio of customizable SaaS applications that enable enterprises to identify, mobilize, and track customer advocates. Zuberance’s unique applications enable customers to automatically publish authentic, advocate-generated content like reviews and testimonials to specific locations within shopping and review sites, to share promotional offers with friends and colleagues, as well as offers powerful management tools and real-time analytics.
“We were immediately impressed with the traction Zuberance has seen as companies are embracing the opportunity to give their customer advocates a voice,” said Gordon Ritter, general partner at Emergence Capital Partners. “With a solid team and extensive domain expertise, we are excited about the long-term potential for Zuberance.”
Zuberance customers are Global 2000 enterprises, as well as growing companies across multiple industries including automotive, consumer electronics, software, travel and tourism, eCommerce and business technology.
Zuberance, headquartered in Palo Alto, CA, is an on-demand software company that mobilizes Customer Salesforces. Zuberance customers include Global 2000 companies and growing companies across multiple industries. For more information, visit www.zuberance.com.
About Emergence Capital Partners
Emergence Capital Partners, based in San Mateo, Calif., is the leading venture capital firm focused on early and growth-stage Technology-Enabled Services companies. Its mission is to help build market leaders in partnership with great entrepreneurs. Emergence partners have funded and helped build more than 35 TES companies, more than any other early-stage venture firm. Emergence Capital has assets of over $325 million under management. Prior investments include companies such as salesforce.com (CRM), SuccessFactors (SFSF), HireRight (HIRE), Genius, Intacct, TouchCommerce and InsideView. For more information, visit www.emcap.com.