Aging Female Bodies Have A Place To Shop Online

A few weeks ago, several of you came up with companies that let people tailor and order clothes online –A Tailored Suit,, Archetype Solutions, Indochino and even Lands’ End.

One of them,, has just raised money –$10.56 million of a $12 million Series C round, according to a regulatory filing last week — from Draper Fisher Jurvetson, Tenaya Capital and Tech Coast Angels.

But MyShape is not just another online clothing company, according to investor Steve Jurvetson. The site is especially aimed at aging females — women between the ages of 55 and 64, who, he says, are the fastest growing category of online shoppers except for teenagers.

In June, Jurvetson went to Santa Clara University’s annual Silicon Valley (Baby) Boomer Venture Summit and Business Plan Competition to hunt for candidates for DFJ’s growing interest in companies that serve the aging, an area that he says is new to venture capital.

Although he hasn’t detailed how much DFJ has invested so far, the firm has other startups that fit into this category –one is Posit Science, where Jurvetson is on the board.

Posit develops software to retrain aging brains and has a creepy chart showing a dramatic drop in abilities for people over age 65. One of its programs has been shown to improve peripheral vision in older drivers, and Posit is working on a program with Allstate Insurance that may result in lowered premiums for drivers over age 50 who train on this software.

Even though Jurvetson may have a personal interest in trying to slow his own inevitable decline, the numbers are on DFJ’s side — U.S. Census data predicts a 73 percent jump in the number of 55-to-64 year-olds between 2000 and 2020, while the number of Americans over 65 could be up 54 percent. The rest of the world is aging too.