Energy Efficiency Prediction For 2010 Already Coming True

Not all the news this week has to do with that tablet thingy, the iPad. It just seems that way, as your Twitter stream is no doubt full of jokes, pics and even a bona fide CEO poem about Apple’s latest “must-have” device.

However, my attention this week has zeroed in on cleantech, including this report on Cleantech Group’s website that lists Amberix Software as one of 10 cleantech startups looking for cash. The San Mateo, Calif.-based company, which provides software and services to reduce energy consumption and operating expenses, is seeking up to $5 million from investors, on top of the $500,000 it has already raised from an individual investor, according to the Cleantech Group.

So why is this important? Because it’s a testament to Nic Parker’s prediction in November that energy efficiency will eclipse solar and become the top investment sector in 2010.

No doubt, solar will be a hot topic this year, not the least of which is because Solyndra is in registration for a $300 million IPO.

Amberix is perhaps evidence that the scale is tipping to energy efficiency. We’ve seen other signs, too. Earlier this month, the Cleantech Group and Deloitte released preliminary 2009 results for cleantech venture investments in North America, Europe, China and India. Overall, VCs pumped $5.6 billion into 557 deals, the preliminary data shows.

Drill down in the prelim numbers and you’ll see that VC dollars in the energy efficiency sector reached nearly $1 billion in 115 deals in 2009, a 38% spike from 2008.

Meanwhile, the solar industry saw $1.2 billion go into 84 deals, a drop of 64% from 2008.

Parker, executive chairman of the Cleantech Group, says that the boom in energy efficiency will reach frenzied levels in 2010, driven by “increased policy support” and other factors.

You can familiarize yourself with that and his other nine predictions, released on Nov. 30, by clicking here. You can also see for yourself how he did with his previous crystal ball gazing.

Any bets on how the rest of 2010 will pan out?