ErGo Media Capital, an entertainment and media investment firm headed by former Cinetic Media co-founder Matt Littin. Based in New York, the firm is backed by ErGo Ventures, a private investment vehicle.
The company will provide venture capital and private equity funding to companies in the film, video game, music, television and new media spaces at stages ranging from startup to growth to expansion, providing up to $15 million in equity per transaction. The company is backed by ErGo Ventures, a private investment vehicle with diverse holdings in aerospace, food and wine, real estate and technology.
“With revolutionary changes taking place in technology and consumer behavior, and a historic recession further pressuring traditional business models, the entertainment and media landscape is being reshaped,” said Littin. “The company is positioning itself at the leading-edge of these changes, providing risk capital to innovative companies at a moment when financing is relatively tight. It’s an exciting moment to be launching our firm.”
ErGo Media Capital will pursue opportunities both alone and alongside strategic partners such as film distributors, video game publishers and venture capital firms looking at both established and emerging markets. The firm will also consider joint ventures, structured finance opportunities such as distributor slate co-financing and P&A deals, and M&A transactions such as rollups or library acquisitions. Individual project finance, including single film and video game investments, will be considered but will require North American distribution prior to funding.
Littin spent 10 years at entertainment and media advisory firm Cinetic Media and its predecessor Sloss Special Projects. Littin’s primary focus at Cinetic was leading the company’s film finance division and advising financier clients of Cinetic’s consulting division. He was also instrumental in brokering key corporate deals such as Cinetic’s output deal for Canadian distribution with Robert Lantos’ Maximum Films (now part of Entertainment One), and Cinetic’s consulting arrangement with financier CinemaNX (Isle of Man). Littin has participated in the sale of over 150 films, including seminal Cinetic deals on “Little Miss Sunshine,” “Super Size Me,” and “Napoleon Dynamite.” Until the establishment of Cinetic International in the summer of 2009, Littin also oversaw the company’s international sales efforts.