Sandow Media Buys Furniture Today from Reed Business Information


Sandow Media, a portfolio company of Veronis Suhler Stevenson, has acquired a portfolio of Reed Business Information publications that serve the residential/commercial design, home furnishings and accessories industries. No financial terms were disclosed for the deal, which includes Interior Design magazine and the Furniture Today group of publications.

PRESS RELEASE

Veronis Suhler Stevenson (“VSS”), a global private equity firm that makes buyout and mezzanine investments in the information, education and media industries in North America and Europe, announced Friday that its portfolio company Sandow Media, a leader in developing multi-channel vertically integrated luxury brands, completed the acquisition of several key print and online Reed Business Information publications and properties serving the residential/commercial design, home furnishings and accessories industries.

Reed brands acquired by Sandow Media include Interior Design magazine and its entire Furniture Today group of publications, such as Furniture Today, Gifts & Decorative Accessories, Home Textiles Today, Casual Living, Home Accents Today, Kids Today and Playthings.

Founded by Adam Sandow in 2002, the Company’s foundation is built on identifying markets, creating indispensable resources and building influential consumer publications and online properties. Sandow Media’s flagships include the powerhouse beauty brand

Said Adam I. Sandow, Chairman and CEO of Sandow Media, “This is a rare opportunity for Sandow Media to acquire a group of industry-leading magazines and a very strong management team. These brands each have robust print, digital, event and research businesses and hold the category leader position in each of their respective markets.” Added Sandow, “B-to-B media serves an incredibly important function to educate, inform and provoke its readers, and we take that responsibility seriously.”

Sandow Media’s latest add-on acquisition will lead to the hire of more than 100 employees and substantially expand its current New York City operations. In addition, Reed Business Information’s Greensboro, North Carolina, facility will become part of Sandow Media.

About Sandow Media

Founded by Adam I. Sandow in 2002, Sandow Media (www.sandowmedia.com) is a leader in building multichannel, vertically integrated luxury brands online and in print. The company’s foundation is built on creating indispensable resources and building influential consumer publications and online properties. Sandow Media’s flagship brands include the powerhouse beauty publication NewBeauty; Worth, the business and finance magazine for the ultra-affluent; Watch Journal; and Luxe Interiors + Design, the nation’s largest network of luxury home and design magazines. With over 285 employees nationwide, Sandow Media produces over 200 publications annually. Veronis Suhler Stevenson (VSS) is an investor in Sandow Media.

About Veronis Suhler Stevenson

Veronis Suhler Stevenson (www.vss.com) is a private equity and mezzanine capital fund management company dedicated to investing in the information, education and media industries in North America and Europe. VSS provides capital for buyouts, recapitalizations, growth financings and strategic acquisitions to companies and management teams with a goal to build companies both organically and through a focused add-on acquisition program. To date, VSS equity and mezzanine funds have invested in 63 platform companies, which have in turn completed over 295 add-on acquisitions resulting in a portfolio with realized and unrealized enterprise values totaling over $14 billion.

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