Advertising technology company Invision Inc. has raised $6 million in venture debt financing from Wellington Financial LP. Silicon Valley Bank also provided a $2.5 million line of credit for the company. Invision develops advertising planning and sales management platforms for the media industry.
INVISION, Inc., the leading provider of advertising planning and sales solutions to the media industry, today announced a US$6 million venture debt financing from Wellington Financial LP, a privately held specialty finance firm. Silicon Valley Bank also provided INVISION with a $2.5 million line of credit as part of the transaction. INVISION’s principal venture capital investors include ABS Capital Partners and Garvin Hill Capital Partners.
“Bringing Wellington Financial and Silicon Valley Bank aboard as our newest partners allows us to capitalize on the strategic growth initiatives we have underway across our business,” said Lynda Clarizio, CEO of INVISION. “We’re happy to have a premier North American debt firm and leading technology-focused banking institution on board as we bring new solutions to the marketplace.”
INVISION’s flagship DealMaker sales planning and management system is used by cable networks, broadcast networks, television syndicators and other media businesses to manage over $13 billion in television advertising revenue each year. It eases work flow, provides fast and robust plan generation, deal stewardship, inventory management, and robust revenue reporting. INVISION also recently announced an agreement with Turner Broadcasting for exclusive worldwide distribution rights to the Crossroad commercial operations system that will enable INVISION to bring to market a fully integrated sales and commercial operations system with DealMaker.
The funding from Wellington Financial and Silicon Valley Bank will support INVISION’s development and launch this year of the DealMaker Crossroad (DMC) integrated sales and commercial operations platform as well as DealMaker Digital, a comprehensive digital ad sales planning and management system.
“With its extensive and growing list of high-profile media customers, INVISION has demonstrated an exceptional understanding of its customers’ business objectives and continues to take a leadership role in the industry’s evolution and growth,” said Mark Usher, Partner at Wellington Financial. “This transaction is another excellent example of how our True Growth Capital can benefit an already successful company. We are confident about the strong growth prospects that lie ahead for INVISION.”
Since 2004, Wellington Financial LP has led or participated in more than $350 million in transactions, making it one of the most active funds of its kind in North America. Silicon Valley Bank is a leading financial institution focused on emerging growth technology companies.
About INVISION, Inc.
Founded in 1993, INVISION, Inc. (http://www.invisioninc.com) develops software to support the ad sales and traffic processes for cable networks, broadcast networks, television syndicators and Hispanic-focused media. With offices in New York and Atlanta and northern Virginia, INVISION’s clients include Azteca America, BET, Bloomberg, Bravo, CNBC, E! Entertainment Television, Galavision, Game Show Network, G4/Tech TV, TV Guide Network, Hallmark Channel, NBC Universal, ION, Sony Pictures Television, Telemundo, Telefutura, WGN America, Univision, Warner Bros. and The Weather Channel.
About Wellington Financial LP
Wellington Financial LP is a privately held specialty finance firm providing revolving lines of credit, term, venture and amortizing loans up to $30 million. Wellington Financial LP is currently managing a $450 million investment program via Wellington Financial Fund III, with offices in Toronto, Canada and Santa Monica, California. Wellington Financial LP is managed by a partnership controlled by fund management and Clairvest Group Inc., who jointly have contributed a large financial stake to Fund III. LPs include several of Canada’s largest institutional investors, crown corporations, financial institutions and pension fund. Please visit the fund website at http://www.wellingtonfund.com, or the Wellington Financial team blog at http://www.wellingtonfund.com/blog.
About Silicon Valley Bank
Silicon Valley Bank provides commercial banking services to emerging growth and mature companies in the technology, life science, private equity and premium wine industries. Founded in 1983 and headquartered in Santa Clara, Calif., the company serves clients around the world through 27 U.S. offices and five international operations. Silicon Valley Bank is a member of global financial services firm SVB Financial Group, along with SVB Analytics, SVB Capital, SVB Global and SVB Private Client Services. More information on the company can be found at http://www.svb.com.