Greycroft Partners Adds Three Senior Execs


Greycroft Partners said Monday that it has added three senior executives. Paul Bricault, a former EVP of the William Morris Agency, has joined as a venture partner in Los Angeles. Kirill Sheynkman, the CEO of three enterprise software start-ups on the West Coast including Elastra, is joining Greycroft  as a venture partner in New York. And, Alan Gould, who founded IAG, is an executive in residence at Greycroft’s New York office. Also, Marissa Campise was promoted to principal of Greycroft.

PRESS RELEASE

Greycroft Partners LLC, a venture capital firm focused particularly on Internet and media investments in New York and Los Angeles, is pleased to announce personnel promotions and additions to the firm.
Marissa Campise, who has been with the firm for the past year, has been promoted to Principal.  Prior to joining Greycroft, Marissa worked at Lindzon Capital Partners pursuing start-up and angel investing. Alan Patricof and Ian Sigalow remain general partners in the New York office and Dana Settle remains a general partner in the Los Angeles office.
In addition, Greycroft added 3 new Senior Executives to the firm:
·         Paul Bricault
·         Kirill Sheynkman
·         Alan Gould
Alan Patricof, the founder and managing director of Greycroft, said, “With these additions, the firm seeks to expand its technical, marketing, and investment capacity, identify new opportunities, and provide extra resources to its portfolio companies.”
Paul Bricault joins Greycroft as a Venture Partner in the Los Angeles office.  Prior to joining Greycroft at the end of 2010, Paul served as Executive Vice President of the William Morris Agency.  He also served on the company’s Board of Directors and was the founder of The Mailroom Fund, which combined the resources of William Morris, AT&T, Accel Partners, and Venrock.  With more than 20 years of experience in the entertainment and media industries, his expertise spans both coasts.
Kirill Sheynkman joins Greycroft as a Venture Partner in the New York office.  Prior to joining Greycroft, Kirill served as CEO of three enterprise software start-ups on the West Coast including Elastra, a cloud computing infrastructure company, and Plumtree, the creator of the corporate portal market.  Kirill also worked as an Entrepreneur in Residence at Sequoia Capital.  He offers Greycroft his extensive expertise in software, Internet, and technology.
Alan Gould joins Greycroft as Executive in Residence in the New York office. Prior to joining Greycroft, Alan founded and served as Co-CEO of IAG, which was sold in 2008 to The Nielsen Company. At Nielsen, Alan served as CEO of its Advertiser Solutions business. He brings to Greycroft his extensive knowledge in brand marketing and data management.
About Greycroft Partners LLC
Greycroft Partners LLC (greycroftpartners.com) is a venture capital partnership, formed to invest in promising Internet and digital media companies.  With offices in New York and Los Angeles, Greycroft has deepened its bench to provide significant resources to early stage companies in its area of focus and, as a result, now has even greater coverage in these two markets.