SocialFlow, a social media optimization platform, has raised $7 million in Series A funding. Softbank led the round with participation from Softbank NY, RRE Ventures, Betaworks, Highline Venture Partners, AOL Venture Partners, SV Angel and undisclosed angel investors. SocialFlow will use the money for continued development of its publishing platform, which determines in real time the Twitter topics that people are engaged in and how likely they are to take an action on a Tweet, the company said in a written statement. SocialFlow was formed in the summer of 2010, and is based in New York.
SocialFlow, a social media optimization platform, announced today that it has raised $7 million in Series A funding. The Series A round was led by Softbank, with Softbank NY, RRE, Betaworks, Highline Venture Partners, AOL Venture Partners, SV Angel and a group of high profile angel investors participating.
SocialFlow will use the funding to accelerate the development of its publishing platform, which determines in real time the Twitter topics that people are engaged in and how likely they are to take an action on a Tweet. The platform then publishes the best Tweet when audiences are most receptive. SocialFlow has also finalized a partnership with Twitter to use Twitter’s firehose data for analytics within the SocialFlow platform.
SocialFlow clients experience an average increase of 20-60% in clicks per Tweet and 15-30% in clicks per follower during the first six months of use. SocialFlow’s current client base spans a wide range of industries and includes some of the world’s largest media companies and well-recognized brands, such as The Economist, eMusic and the New York Public Library.
SocialFlow’s technology removes the guesswork involved in determining what and when to Tweet by analyzing the real-time resonance and receptivity by topic of a given audience, as well as the propensity of an audience to engage in real time. SocialFlow selects and automatically sends the Tweet that audiences will find most useful, interesting and relevant, resulting in greater clicks on links, Retweets, mentions and followers.
“Earning engagement and building large audiences on Twitter is dependent on whether people value the content that you offer,” said Frank Speiser, co-founder of SocialFlow. “Our goal is to help customers ensure that their Tweets are earning the highest possible engagement. With more than 150 million Tweets streaming through Twitter each day, determining the right Tweet to send when people are most interested and ready to engage is a problem that can and should be solved algorithmically. It only makes sense to address your audience when they will care, and those windows in which they care are both fluid and short.”
“The global adoption of Twitter and other social media is driving publishers, brands and retailers to join the conversation,” said Jordan Levy, partner at Softbank. “We are thrilled to support SocialFlow’s unique platform, which monitors the collective consumer pulse in real-time and delivers actionable feedback at scale.”
In the case of The Economist (@theeconomist), clicks per tweet increased by 150% and clicks per follower increased by 50% after eleven months. In addition, followers increased approximately three-fold and overall referrals from Tweets increased by four-fold.
“SocialFlow is an instrumental part of our efforts to grow an audience on Twitter and drive engagement with our content,” said Dave Humber, manager of audience development, The Economist. “The logic and science behind SocialFlow’s approach was very appealing from a performance perspective, but also as a way that enables us to scale our operations with a relatively small team.”
With an increasing presence on Twitter, the New York Public Library (@nypl), the largest library system in the world, has seen great success with using SocialFlow to increase engagement with its patrons.
“SocialFlow enables NYPL to curate the most relevant posts from its wealth of blog content at a frequency and consistency that would not be possible with Tweets generated by staff,” said Susan Halligan, director of marketing, New York Public Library. “The results speak for themselves: Unique blog pageviews have increased by 30% in Q1/2011 over Q1/2010 and the number of clicks and Retweets per Tweet sent through SocialFlow is consistently higher than our manually scheduled Tweets.”
SocialFlow is available as a hosted application to media companies, retailers and brands. The application offers optimized publishing, insight and analytics to help inform editorial and marketing programming, and tools to optimize engagement with followers. The company’s API is available to developers seeking to integrate SocialFlow’s optimized publishing functionality into publishing platforms and content management systems (http://developer.socialflow.com).
Launched in June 2010, SocialFlow (www.socialflow.com) is a social media optimization platform that is used by media companies, retailers and brands to earn greater engagement, clicks, re-tweets, mentions and followers on Twitter. SocialFlow’s software ensures that you enter conversations at the right time so that your messages are well received. A betaworks company, SocialFlow is based in New York City.